
"Please Sir, I want some MORE!"
The Renault Clio was a huge success in the 1991 downturn. New car sales had dropped 21%. All seemed lost. Yet a great product and good promotion (the "Papa! - Nicole!" advert) made the Clio a huge success.
Or the Great Depression of 1930. Henry Luce launched Fortune magazine. It was what people wanted, and it was on every news stand in the country. It is still a success some 75 years later.
It's easy to create a "pretty" website. You could create one yourself (yes, really). Pretty is good, but it's not enough on its own to justify your investment. Read here about the seven elements your website must have to really succeed. Insist on all seven.
1) Search engine seductive
2) Interest new prospects
3) Inspire existing customers
4) Engaging: 5-second rule
5) Easy to use and useful
6) Keep readers on the site
7) Lead readers to action
Don't accept less from your website; demand more
Copyright © 2008-9 Paul Rudman


